Serviços Moçambique provides a full service (quantitative & qualitative) of market research solutions to business clients from a range of industry sectors. We combine research insights with our business experience to deliver practical strategic advice & solutions for our client needs.
Our unique team of market research consultants have specialized skills sets in qualitative and quantitative techniques and specific business disciplines and topic areas. Our market research teams are customized as are our research projects. Teams are appointed based on the client’s issues where specialists in the research topic area, methodology requirements and analysis are brought together to provide the most valuable and insightful research team that can be formed.
Research projects and clients have included areas of segmentation, customer service/satisfaction, employee satisfaction and brand monitoring. Partnership of a highly skilled team of professionals tailored to research solutions utilisation of innovative methodologies and astute analysis techniques in-depth understanding & experience of market place problems in-depth understanding of a clients business informed recommendations.
Range of Market Research Services included:
Multivariate Analysis
Principal component analysis (PCA), factor and cluster analysis
Sophisticated & complex statistical analysis techniques are used to provide insights into specific client research issues. Valid and reliable results are the key ingredient in successful research and being armed with a tool kit of sophisticated statistical models and methods is a means of delivering a notable level of dependability to research outcomes.
Customer Service Monitors
This research exercise involves scrutinising a customer/client’s perspectives, attitudes, needs, wants and desires to lead to recommendations to introduce or improve customer service/satisfaction.
Brand Monitor
The power of a brand is no secret to most successful companies in the marketplace. Many of these companies invest in establishing brand value, equity, and perceptions in the marketplace. This type of research will provide robust insights into injecting new life in declining brands, sustaining healthy brands or simply understanding your brands image within your target markets. The research outcomes will provide a company with direction for future brand management.
Customer/Employee Satisfaction
Establish key drivers to maintain key customers & employees, increase loyalty and manage relationships. Companies are not only faced with the battle of the customer but also the battle of the employee. Both parties are critical to a company’s health. It is increasingly difficult to maintain good customers and employees however through monitoring their satisfaction drivers and implementing these into strategic plans can significantly improve a companies ability to retain both parties.
Channel to marketing communications optimisation
Gone are the days of mass marketing in the traditional way. Certainly, the mediums still exist to reach a mass market however the mass has become excessively fragmented. Technology has certainly changed the platform for reaching target markets and with the fragmentation of the traditional mass-market communication mediums, understanding your target market’s media channel consumption patterns is more critical than ever before. This research will assist in identifying the key mediums and messages for establishing, maintaining and growing customer/client segments.
Segmentation
A basic rule of marketing is to meet & satisfy the needs of your customers. It is important to identify customer groups and subgroups so one can tailor their marketing mix to meet the customers/clients needs. Innovative segmentation can have a robust result in marketing ROI. Aim and fire versus hit and miss tactics tend to deliver consistent stronger bottom-line results. Segmentation is a must for any firm and should be conducted annually to keep up-to-date on segment movements and changes.
Identification of new customer, product & category opportunities
Customers/clients are often a firm’s best source for innovative new products, services and solutions. Utilising prospective, new & existing customers/clients has proven to be a key ingredient in firms remaining innovative in business operations. This style of research can allow firms to gain insights which can lead to the holy grail of business ‘sustainable competitive advantage’. Many firms have experienced faster adoption of new products and services when they are designed with customer/clients input versus an in-house team of specialists designing new concepts alone.
Competitor monitoring
Knowing the competitor’s is vital for competing in today’s marketplace. Technology has changed the playing field considerably and competitors can be located anywhere on the globe. Understanding how you are perceived versus other players within your industry or a similar industry is valuable for strategic plans. Companies often think they have a strong understanding of who their competitors are however research results have often revealed players that a company would not have considered a competitor. This type of research reveals who customers/clients view as an alternative over your company, product, service etc. This research can be immensely insightful and provide a firm with a realistic understanding of how they are positioned and where they are positioned in relation to other company/clients, products or services in the mind of their customer/clients.
Attitudinal/Behavioural
A customers/clients attitude will tend to have a strong influence on their behaviour in the marketplace. Understanding a customer/client’s attitudes in areas of service, price, product, distribution, promotion, brands to name a few considerations does not only provide insights into what they may think it also provides a window into seeing how they will behave in relation to a certain stimulus, messages, locations, packaging etc. Like most research, it is not one-off research and does require being redone at intervals. However, with a longitudinal approach, comparative data will evolve and provide insights into changes
Benchmarking
Understanding where you fit in relation to cost & service in your industry can provide an instant picture of where you are performing well and where you can improve. Serviços Moçambique sister organization Benchmarking Success has a diagnostic tool and a database of companies from different industry sectors for benchmarking KPIs on service and costs.
Market Research
Researchers today are faced with a vast amount of customer data and need to spend a lot of time before understanding specific markets, consumer behavior patterns, market trends and other relevant variables which form a part of primary research data. Today, appropriate measurement scales are not a guarantee in themselves that relevant data will be collected. As a result, understanding the basics of market questionnaire designing is extremely important for researchers to collect the right data.
At Serviços Moçambique, our marketing questionnaire design services channel your researchers to ask the most relevant questions while returning accurate primary data for better business analytics. We can help you run multichannel campaigns across Mozambique, reconnect with a dwindling user base, acquire new customers, or plan a successful new product launch while understanding the market behavior behind it. With our help, you can then go on to boost your response rates for surveys, minimize errors, and remove biases thereby increasing the quality of data and decision making the process.
Our Marketing Questionnaire Design Services
Incomplete and inaccurate interviews or surveys are not good for useful insights and therefore researchers have to strive and reduce respondent disengagement so as to receive a complete set of data. A well-designed questionnaire created by our market research experts is the best way to get started and leverage all that our survey design services have to offer.
Our marketing questionnaire design services include:
1. Business Research
As your marketing questionnaire design service provider, we begin by understanding the nature of your business, the necessity for evaluation, and what factors affect your bottom-line. We can work on business research questionnaires on multiple topics, technology trends, and industries, providing you with key business insights that can help you change your game as per market demands.
2. Academic Research
Our academic survey questionnaire design services are designed from the ground up keeping the needs of educators, teachers, educational institutes, and students in mind. Academic research is extremely important in order to keep up with the changing needs of the industry, and we help design the entire research as per your requirements. We develop subject-wise questionnaires while keeping in mind variables such as demographics, ethnicity, zip codes, etc.
3. Customer Research
Customers today are extremely volatile in their likes and dislikes and have multiple spending patterns across countries and geographies. Our professional questionnaire design services help our clients study customers across the world or in a particular region of their choice. Our marketing questionnaire design varies from client to client and is based upon the customers you want to research and target through your products and services. We can collect feedback, get inputs into how your new products are accepted by the masses, perform customer awareness surveys, etc.
4. Market Research
Our market research survey experts help to design a questionnaire which caters to your requirements while providing an in-depth understanding of all the data touch points which are relevant for you and the market you want to get into. With our impeccable market questionnaire designing, you can be rest assured that all your inquiries related to potential targets and investments stay relevant and receive to-the-point answers.
5. Advanced Analytics
We work with our clients to provide advanced analytical inputs based upon our experience in working with other similar clients and therefore enabling them to work on a questionnaire uniquely suited to them.
6. Customer Satisfaction Surveys
Have you ever wondered what the Top-of-mind recollection is for your brand amongst your consumers? Our customer satisfaction surveys help you gauge how happy customers are with your brand, your products, or your services while helping you collect valuable feedback. Our well-designed surveys can help you achieve better customer satisfaction ratings as well.
7. Product Packaging Surveys
Getting the packaging right is extremely crucial especially since more than 70% of the consumers decide to make impulse purchases based on packaging alone. We can support you with designing the correct survey for your product packaging, thereby ensuring the colors, material, and the content actually resonate with your target market.
8. Brand Equity Surveys
How much is your brand worth in the eyes of your customers? Do they blindly prefer your brand over similar, cheaper ones just because they prefer your brand? How do customers react to your positioning and slogans? All these and more can be easily answered when you outsource marketing questionnaire design services to Serviços Moçambique.
9. Advertising Effectiveness Surveys
It is not easy to get advertisements correct. What works for a particular region or TG might never work at another place or for multiple TG’s. We can help you find our voice and target your customers better with our advertising effectiveness surveys. From the tone to the mood-board, colors, language, people, storyline, etc. we can help you understand what your customers prefer more, and work around it.
10. Conjoint Choice-based Survey Design
Conjoint Analysis is a survey method used to assess the multiple contributory aspects of your products and services which help in enabling your customers to make purchasing decisions. Our well-designed marketing surveys leverage statistical analysis to work out how consumers will react to new products while helping you understand the nature of your target market better.
Our Market Questionnaire Designing Process
Our approach towards designing the perfect questionnaire for our clients lies in us understanding the client requirements and the customer’s needs. Our team of experts spend time understanding the nature of your business and how generic consumers react to it, and then further extrapolate on the data while keeping modern trends in mind for better results. Our multi-stage questionnaire design process includes the following steps:
01. Project Kick-off
Each project comes with its own set of expectations and challenges, and therefore the most important step for us is requirement gathering, where we sit with our clients to understand their business objectives, their goals, and the reason why they want the questionnaire to be designed.
Thereafter, we finalize the survey methods which we will leverage before proceeding forward to the next step.
02. Designing the Questionnaire
Our team of survey experts designs a sample questionnaire while keeping your requirements in mind which is then shared with you. At this stage, it is important that our clients understand the scope of the questions with the help of demo answers that we provide so as to cover expected human responses.
Thereafter we perform a protocol analysis where a respondent is asked to think aloud while going through the questionnaire and answering it, an important step in understanding customers.
03. Survey Review
During this step, we review the questionnaire with the client in order to understand if it meets their requirements or not and whether a clear objective is achieved which is in sync with their expectations. This phase also involved quality checks, grammatical correction, and language translation if required.
04. Survey and Questionnaire Delivery
Once we have finalized the questionnaire with our clients, we optimize the length and format for better results. At this stage we deliver the final questionnaire to you, or if so required, can also help set up polling with people who fit your TG (age, income group, etc.)
With the help of our impeccable marketing survey design services, we help businesses, marketers, NGO’s, researchers, and other organizations gain a better understanding of consumers and their needs while yielding maximum response rates which are accurate and completely usable for statistical analysis. Our service spectrum covers a wide variety of objectives to help your modern requirements, such as:
- Identifying the exact TG, the market, and overall research objectives;
- Effective, short, and easy to understand questionnaire content;
- Continuous improvement of questionnaire design and response wording;
- Correct question order and layout which syncs well with the users’ requirements;
- Leveraging new age methods such as simple graphics which engage the audience and keep them from getting bored;
- Choosing the appropriate format for the questionnaire for timely statistical analysis of the data.
Partnering with Serviços Moçambique industry analysis team allows businesses to overcome challenges like these five common scenarios:
- Finding fast project turnarounds and ISO-certified industry analysis specialists is difficult.
- Expediting industry analysis tasks can be costly, time-consuming and require new employees.
- The industry analysis and research process is particularly challenging when different languages and multiple time zones are involved.
- Obtaining high-quality and customized industry analysis services is complicated.
- Outsourcing frequently requires working with contractors who are not fluent in English.
To meet these challenges and more, our team of industry analysts and research specialists can help you streamline the process by shifting all tasks to Serviços Moçambique.
Serviços Moçambique – Expertise and Outsourcing Ease for Industry Analysis Services
Our industry analysis and research services help decision-makers at all levels to acquire business intelligence, strategize business development, evaluate performance of competitors, plan business expansion, identify inefficiencies, develop restructuring strategies and review both present and future market conditions. Potential risk issues are addressed with specialized processes such as threat of substitutes and SWOT (strengths, weaknesses, opportunities and threats) analyses. Serviços Moçambique customizes industry analysis for each client – prominent examples of our KPO (knowledge process outsourcing) services include industry market research, technical analysis, legal research and clinical research.
Our Industry Analysis and Research Expertise – Here is a brief overview of the expertise offered by Serviços Moçambique:
- A skilled team of industry analysis professionals that include research specialists, data scientists, financial analysts and statisticians.
- Multilingual team that works with ease in multiple languages – industry analysis projects can be prepared in any preferred language(s).
- Our industry analysis specialists are proficient in financial analytics and statistical software, Tableau and SAS Visual Analytics.
- We employ a customer-centric industry analysis approach that is customized to meet the specific requirements, scheduling needs and budgets of each client.
- Account managers and industry analysis experts are fluent in English – French and Spanish.
- Our customer support team is available 24/7 by either phone or email.
- We can always work according to your time zone and scheduling requirements – our team operates on a 24/6 schedule that allows fast turnarounds involving multiple time zones.
Here are some additional benefits of working with Serviços Moçambique:
- To ensure privacy and security, our industry analysis and research team employs secure web servers and FTP uploads, virtual private networks (VPN) and confidentiality/non-disclosure agreements.
We are a one-stop global outsourcing provider. In addition to industry analysis, our international team of experts can help with specialized tasks such as CAD drawing digitization, visual analytics and multilingual invoice form data entry services.
Online market research leverages the conveniences of the online medium, the biggest advantage being the cost reduction in conducting face-to-face, telephonic, or any other data collection methods. Moreover, the internet gives you a cross-country global access to respondents and eliminates cultural bias and parochial influences on the data collected.
With a highly skilled knowledge processing team at work, Serviços Moçambique Solutions meets your information needs with our comprehensive online market research services. Clearly understanding your research objectives, we prepare apt questionnaires and drill down into facts and figures.
The reliability of data being the critical purpose of research, we make sure that our research methodologies adhere to the best practices of online data research. At every stage of online market research, our Quality Assurance (QA) team runs accuracy checks to ensure that the information gathered is error-free.
Online Market Research Services We Offer
Implementing the principles of online quantitative research and online qualitative research, Serviços Moçambique Solutions brings you online research and sampling services that encompass –
- Primary data collection
- Questionnaire design
- Printing services of questionnaires for distribution or insertion
- Database maintenance
- Desk research
- Market segmentation, market sizing and market profiling
- Customer satisfaction surveys using email lists, competitor analysis, product effectiveness analysis and brand awareness research
Online Market Research Tools We Leverage
Serviços Moçambique Solutions aggressively conducts online data research using the following modes as research tools –
- Online consumer panel research
- Web interviews – Online focus groups, online panels, and email lists
- Email surveys
- Online surveys
- Web analytics
- Web 2.0, social networking sites and blog research
- Extensive online and offline research
The worldwide web immensely supports secondary research with its vast pool of information provided by reliable sources. We tap these resources for secondary data research to get you the information required to analyze socioeconomic factors and market trends.
Are you looking to identify and analyze the strengths and weaknesses of your business as well as the threats and opportunities it faces? Are you looking for an impartial third-party service provider to perform a SWOT (strengths, weaknesses, opportunities, threats) analysis for your company so that you can make better informed decisions to keep your company on the growth track? If so, we can help.
Serviços Moçambique is a leading SWOT analysis service provider and can help you conduct a comprehensive and in-depth SWOT analysis of your company. SWOT is an acronym that stands for Strengths, Weaknesses, Threats, and Opportunities, and therefore, a SWOT analysis is a technique to assess these four aspects as they apply to your business. With our professional SWOT analysis services, you can find out what is working well for your business and what’s not. You can also determine more clearly where you want to take your business and how you can get there.
Our SWOT Analysis Services
Our SWOT analysis services for business are comprehensive and in-depth and can enable you to more clearly determine where your company stands and how it can move forward and continue to succeed. When you outsource SWOT analysis services to us, you can reduce the chances of your business failing by understanding what you are lacking and eliminate risks that otherwise would catch you unawares. Furthermore, you can begin to craft a strategy to distinguish yourself from your competitors and, therefore, compete more successfully in your market.
An example of questions we ask in our SWOT analysis includes:
Strengths
Weaknesses
What advantages does the company possess?
What aspects of the business can the company improve?
What does the company do better than its competitors?
What does the company need to avoid?
What low-cost or unique resources are available to the organization that are not available to its competitors?
What are the factors causing the company to lose sales?
What are the company’s Unique Selling Propositions (USPs)?
What aspects of the company’s products/services are customers likely to see as weaknesses?
Opportunities
Threats
What interesting trends in the market can the company profitably explore?
What are the main obstacles facing the company?
What are the social and demographic changes that are presenting new opportunities in the market?
What are the latest developments related to your competitor’s Unique Selling Propositions?
Can any government policies and regulations help the industry and company?
Does the company possess significant cash-flow problems or bad debts?
Are there any opportunities related to technological developments?
Has the company been involved in any scandal recently?
In addition to asking the above questions related to SWOT, we also provide the following SWOT-related services:
1. SWOT Analysis for Companies
We perform high-quality and unbiased SWOT analysis of your company and comprehensively identify and present all the strengths and weaknesses of the company and the threats and opportunities facing it.
2. SWOT Analysis for Marketing Factors
Our comprehensively review all your marketing related information, both external as well as internal and present you with actionable insights. Our internal review of internal marketing issues includes evaluation of marketing budgets and branch locations, and our review of external factors include changing economic conditions and demand and supply changes, among others.
3. SWOT Analysis for Financial Factors
We thoroughly identify and analyze the internal as well as external financial factors that can have an impact on the business. The internal factors we review include liquidity bottlenecks and cash-flow fluctuations and the external factors we review include analysis of market volatility and interest rate fluctuations.
4. SWOT Analysis for HR Factors
We perform comprehensive SWOT analysis as it relates to your human resource factors. Internal factors we review include things like employee retention and turnover, and external factors we review include competitor attractiveness and employment market conditions.
5. TOWS Matrix Creation Services
We create detailed TOWS (threats, opportunities, weaknesses, strengths) matrixes after analyzing your business in detail. With our TOWS matrix, you can more effectively determine the health of your company and how to better navigate through changing business environments to achieve sustained growth.
6. SWOT Analysis for Industries
Our comprehensive and in-depth industry SWOT analysis presents information related to industry-level factors that are affecting, and could affect, your business. We analyze industry growth, regulations, trends, and market saturation, among many other factors.
7. SWOT Analysis for Technology Factors
We perform thorough analysis of all the internal and external technologies that are affecting, and could affect, your business. We evaluate internal factors like the state of your IT infrastructure and whether the latest versions of software tools and technologies are being used. We also evaluate external factors like new technological trends and disruptions.
8. SWOT Analysis for Customer Factors
Our customer SWOT analysis services provides customer related information related to both internal and external factors. Internal factors evaluated include things about the company that customers value, customer spending behavior, details about customers being drawn to competitors, and customer service levels, among others.
9. PESTEL Analysis
Our PESTEL (political, economic, social, technological, environmental, legal) analysis can be used in conjunction with our SWOT analysis to gain a deeper understanding of the health of your company and learn about new opportunities for growth. These external factors having a bearing on your business can also be determined more comprehensively.
10. Reports and Presentations Creation Services
As a leading SWOT analysis service providing company, we provide all our SWOT findings in the form of clear, crisp, and concise reports and presentations that include visually interesting elements such as charts and graphs to make the analysis easier to digest.
11. Quantitative Analysis
Our SWOT analysis for business, including SWOT analysis for small business, includes quantitative analysis services. With our quantitative analysis services, we help you apply quantitative methods such as statistical analysis and probability analysis to add more detail and clarity to the SWOT analysis.
12. Performing Primary and Secondary Research
Our primary and secondary research services are second to none and includes detailed market research SWOT analysis. We conduct interviews and create surveys and questionnaires to better understand customer and supplier behavior as well as competitor strategies and employee morale.
Outsource Agriculture market research to Serviços Moçambique.
If you are short of the highly skilled and experienced workforce for agricultural market research or looking for a cost-efficient, reliable, and scalable agriculture market research service provider for your agriculture business, then you have to outsource agricultural market research services to someone like Serviços Moçambique having commendable expertise and international quality standards.
Agriculture Market Research Services We Offer
Serviços Moçambique recognizes specific market research requirements of each client and offer valuable insights that perfectly suit their needs. Here are some of the major offshore Agriculture market research services that we offer:
1. Agri Product Market Research and Analysis
Our experienced professionals help you with important insights on various commodities of the present agricultural industry. It helps you obtain clear perspectives on the agriculture industry’s current situation and plan your business moves accordingly.
2. Agribusiness Strategy and Research
Serviços Moçambique’ expert team offers thorough and compendious agriculture business strategy research and analysis services. This research and analysis help you recognize the needs of your clients and create products or services that they are badly looking for. Also, our research helps in carrying out your present business in a well-structured manner.
3. Livestock Research and Analysis
Serviços Moçambique experts have a knack of producing highly qualified error-free livestock research and analysis services. We closely research and analyze your condition to give you in-depth knowledge on ideas of managing the climate in a better way, monitoring the pregnant animals, providing you systematic pans for monitoring your livestock remotely in the best manner.
4. Environmental Research and Analysis
Serviços Moçambique, we provide you with vital information about the various environmental factors. We provide you with accurate details on feed automation, climate control, livestock monitoring, etc. that help streamline your agriculture business in a well-organized manner.
The expertise you need to move forward
Doing Business in Mozambique
We are passionate about helping our clients achieve practical results with real impact!
Serviços Moçambique operates in line with international standards, policies and procedures. Our set of core values and a strong code of ethics guides our business decisions, creating a corporate culture that fosters teamwork, intellectual growth and leadership.
Our dedicated team of professionals and collaborators include key players from all sectors across Mozambique, business managers, entrepreneurs, project engineers, HR specialists, attorneys and research specialists with extensive experience in the local and regional market. We are deeply engrained in the culture, language, laws and local regulations of this unique market allowing us to tailor solutions to our clients’ needs.
We have been providing high-quality consulting and procurement services in Maputo to a diverse base of clients from sole traders to multinational enterprises across a variety of industries and sectors, mining, manufacturing, construction and finance among others. The wealth of experience we have gained from our clients also fortified our role as top notch business development advisors.
We operate in Maputo, Pemba, Beira, Tete, Nacala and Nampula, dedicating all of our resources to the long-term success and general well-being of our clients.